{"id":1480,"date":"2022-06-06T11:44:19","date_gmt":"2022-06-06T11:44:19","guid":{"rendered":"https:\/\/brilliantbasicsconsulting.co.uk\/entwicklung-einer-strategie\/"},"modified":"2022-09-13T10:06:50","modified_gmt":"2022-09-13T10:06:50","slug":"entwicklung-einer-strategie","status":"publish","type":"page","link":"https:\/\/brilliantbasicsconsulting.co.uk\/de\/entwicklung-einer-strategie\/","title":{"rendered":"Entwicklung einer Strategie"},"content":{"rendered":"<p><div class=\"et_d4_element et_pb_section et_pb_section_0 et_pb_with_background  et_pb_css_mix_blend_mode et_section_regular et_block_section\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_d4_element et_pb_row et_pb_row_0  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_2_3 et_pb_column et_pb_column_0  et_pb_css_mix_blend_mode et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_0 et_animated  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2>Entwicklung einer OTC-Markenstrategie<\/h2><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_d4_element et_pb_column_1_3 et_pb_column et_pb_column_1  et_pb_css_mix_blend_mode et-last-child et_block_column et_pb_column_empty\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_section et_pb_section_1  et_pb_css_mix_blend_mode et_section_regular et_block_section\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_d4_element et_pb_row et_pb_row_1  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_2_3 et_pb_column et_pb_column_2  et_pb_css_mix_blend_mode et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_1  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2>Die Strategie gibt die Richtung vor, in die sich ein Unternehmen bewegt. Sie liefert die Grunds\u00e4tze und den Fahrplan zum Erreichen Ihrer Markenziele, aus denen wir den Markenplan entwickeln. <\/h2><\/div>\n\t\t\t<\/div><div class=\"et_pb_button_module_wrapper et_pb_button_0_wrapper et_pb_button_alignment_left et_pb_module  dbdb-icon-on-right dbdb-icon-on-hover dbdb-has-custom-padding\">\n\t\t\t\t<a class=\"et_pb_button et_d4_element et_pb_button_0 et_pb_bg_layout_light et_block_module\" href=\"https:\/\/brilliantbasicsconsulting.co.uk\/de\/?page_id=1425\" data-icon=\"E\">Kontakt aufnehmen<\/a>\n\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_d4_element et_pb_column_1_3 et_pb_column et_pb_column_3  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_blurb et_pb_blurb_0  et_pb_text_align_left  et_pb_blurb_position_left et_block_module et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_blurb_content\">\n\t\t\t\t\t<div class=\"et_pb_main_blurb_image et_pb_css_mix_blend_mode\"><a href=\"#\"><span class=\"et_pb_image_wrap\"><span class=\"et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone et-pb-icon\">R<\/span><\/span><\/a><\/div>\n\t\t\t\t\t<div class=\"et_pb_blurb_container\">\n\t\t\t\t\t\t<h4 class=\"et_pb_module_header\"><a href=\"#\">Entwicklung einer Strategie<\/a><\/h4>\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_blurb et_pb_blurb_1 et_clickable  et_pb_text_align_left  et_pb_blurb_position_left et_block_module et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_blurb_content\">\n\t\t\t\t\t<div class=\"et_pb_main_blurb_image et_pb_css_mix_blend_mode\"><a href=\"https:\/\/brilliantbasicsconsulting.co.uk\/de\/?page_id=1397\"><span class=\"et_pb_image_wrap\"><span class=\"et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone et-pb-icon\">R<\/span><\/span><\/a><\/div>\n\t\t\t\t\t<div class=\"et_pb_blurb_container\">\n\t\t\t\t\t\t<h4 class=\"et_pb_module_header\"><a href=\"https:\/\/brilliantbasicsconsulting.co.uk\/de\/?page_id=1397\">Markenf\u00fchrung<\/a><\/h4>\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_blurb et_pb_blurb_2 et_clickable  et_pb_text_align_left  et_pb_blurb_position_left et_block_module et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_blurb_content\">\n\t\t\t\t\t<div class=\"et_pb_main_blurb_image et_pb_css_mix_blend_mode\"><a href=\"https:\/\/brilliantbasicsconsulting.co.uk\/de\/?page_id=1477\"><span class=\"et_pb_image_wrap\"><span class=\"et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone et-pb-icon\">R<\/span><\/span><\/a><\/div>\n\t\t\t\t\t<div class=\"et_pb_blurb_container\">\n\t\t\t\t\t\t<h4 class=\"et_pb_module_header\"><a href=\"https:\/\/brilliantbasicsconsulting.co.uk\/de\/?page_id=1477\">Unterst\u00fctzung f\u00fcr Unternehmen<\/a><\/h4>\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_row et_pb_row_2  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_4  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_2  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><p>Als Ihr Marketing- und Vertriebsteam entwickeln wir gemeinsam mit Ihnen eine ma\u00dfgeschneiderte Strategie, indem wir die Forschung als Grundlage f\u00fcr unsere kundenorientierte OTC-Markenstrategiemodellierung nutzen. Wir helfen Ihnen dabei, den Bedarf an regulatorischer Unterst\u00fctzung f\u00fcr Ihre Marken zu ermitteln, beraten Sie \u00fcber die besten Vermarktungswege und unterst\u00fctzen Sie bei den Verhandlungen mit Distributoren, Einzelh\u00e4ndlern und Lieferanten. Alles, damit der Verbraucher Ihre Produkte so kaufen kann, wie er es m\u00f6chte. Diese Pl\u00e4ne enthalten Vorgaben und Budgets f\u00fcr die Kommunikationspl\u00e4ne sowie f\u00fcr Lieferungen, Zeitpl\u00e4ne und Budgets.<\/p>\n<p>Wenn die strategische Ausrichtung feststeht, k\u00f6nnen Markenstrategien entwickelt werden. Wir werden alle Aspekte des Marketing-Mix ber\u00fccksichtigen, um einen 360\u00b0-Ansatz zu gew\u00e4hrleisten. Gegebenenfalls beraten wir Sie bei der Markenbildung, den Packungsgr\u00f6\u00dfen, der Verpackung, der Herstellung, der Preisgestaltung, den Strategien der Einzelh\u00e4ndler, dem E-Commerce oder dem Online-Verkauf sowie bei der Verkaufsf\u00f6rderung in den Gesch\u00e4ften, der Auswahl der Agenturen und nat\u00fcrlich dem Kommunikationsplan. Unser <a href=\"https:\/\/brilliantbasicsconsulting.co.uk\/de\/?page_id=1397\">Markenmanagementteam<\/a> w\u00fcrde dann die Strategie durch die Entwicklung des Markenplans aktivieren.<\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_section et_pb_section_2 et_pb_with_background  et_pb_css_mix_blend_mode et_section_regular et_block_section\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_d4_element et_pb_row et_pb_row_3  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_2_5 et_pb_column et_pb_column_5  et_pb_css_mix_blend_mode et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_3  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h1 style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/brilliantbasicsconsulting.co.uk\/wp-content\/uploads\/2022\/06\/icon_brand_strategy.png\" width=\"50\" height=\"71\" alt=\"Markenstrategie\" class=\"wp-image-947 alignnone size-full\"><\/h1>\n<h1 style=\"text-align: center;\">Markenstrategie<\/h1>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/brilliantbasicsconsulting.co.uk\/wp-content\/uploads\/2022\/06\/arrow_down_.png\" width=\"26\" height=\"16\" alt=\"\" class=\"wp-image-732 alignnone size-full\"><\/p>\n<p style=\"text-align: center;\"><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_d4_element et_pb_column_3_5 et_pb_column et_pb_column_6  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_4  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><p>Wenn die strategische Ausrichtung feststeht, k\u00f6nnen Markenstrategien entwickelt werden. Wir werden alle Aspekte des Marketing-Mix ber\u00fccksichtigen, um einen 360\u00b0-Ansatz zu gew\u00e4hrleisten. Gegebenenfalls beraten wir Sie bei der Markenbildung, den Packungsgr\u00f6\u00dfen, der Verpackung, der Herstellung, der Preisgestaltung, den Einzelhandelsstrategien, dem E-Commerce oder dem Online-Verkauf sowie der Verkaufsf\u00f6rderung in den Gesch\u00e4ften und nat\u00fcrlich dem Kommunikationsplan.<\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_row et_pb_row_4  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_7  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_divider et_pb_divider_0 et_pb_space\"><div class=\"et_pb_divider_internal\"><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_row et_pb_row_5  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_2_5 et_pb_column et_pb_column_8  et_pb_css_mix_blend_mode et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_5  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h1 style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/brilliantbasicsconsulting.co.uk\/wp-content\/uploads\/2022\/06\/icon_regulatory_strategy.png\" width=\"75\" height=\"71\" alt=\"Regulatorische Strategie\" class=\"wp-image-948 alignnone size-full\"><\/h1>\n<h1 style=\"text-align: center;\">Regulatorische Strategie<\/h1>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/brilliantbasicsconsulting.co.uk\/wp-content\/uploads\/2022\/06\/arrow_down_.png\" width=\"26\" height=\"16\" alt=\"\" class=\"wp-image-732 alignnone size-full\"><\/p>\n<p style=\"text-align: center;\"><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_d4_element et_pb_column_3_5 et_pb_column et_pb_column_9  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_6  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><p>F\u00fcr viele Produkte, die im Vereinigten K\u00f6nigreich auf den Markt kommen, ist die strategische Unterst\u00fctzung bei der Regulierung, die wir Ihnen bieten k\u00f6nnen, von unsch\u00e4tzbarem Wert. Der britische Gesundheitsmarkt wird von der Medicines and Healthcare Regulatory Authority (MHRA) streng reguliert, so dass eine qualitativ hochwertige regulatorische Beratung unerl\u00e4sslich ist, um sicherzustellen, dass die Produkte legal auf den Markt gebracht werden.<\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_row et_pb_row_6  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_10  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_divider et_pb_divider_1 et_pb_space\"><div class=\"et_pb_divider_internal\"><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_row et_pb_row_7  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_2_5 et_pb_column et_pb_column_11  et_pb_css_mix_blend_mode et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_7  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h1 style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/brilliantbasicsconsulting.co.uk\/wp-content\/uploads\/2022\/06\/icon_research.png\" width=\"71\" height=\"61\" alt=\"Forschung\" class=\"wp-image-949 alignnone size-full\"><\/h1>\n<h1 style=\"text-align: center;\">Forschung<\/h1>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/brilliantbasicsconsulting.co.uk\/wp-content\/uploads\/2022\/06\/arrow_down_.png\" width=\"26\" height=\"16\" alt=\"\" class=\"wp-image-732 alignnone size-full\"><\/p>\n<p style=\"text-align: center;\"><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_d4_element et_pb_column_3_5 et_pb_column et_pb_column_12  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_8  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><p>Wir sind stolz auf unseren kundenorientierten Ansatz beim Markenmanagement. Die Forschung liefert also die Informationen, die wir ben\u00f6tigen, um unsere Markenpl\u00e4ne auf die ermittelten Verbraucherbed\u00fcrfnisse abzustimmen. Wir k\u00f6nnen Ihnen helfen, ein Forschungsprogramm zu strukturieren und die Ergebnisse dann als Teil des laufenden Marken- und Kommunikationsplans umzusetzen.<\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_row et_pb_row_8  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_13  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_divider et_pb_divider_2 et_pb_space\"><div class=\"et_pb_divider_internal\"><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_row et_pb_row_9  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_2_5 et_pb_column et_pb_column_14  et_pb_css_mix_blend_mode et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_9  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h1 style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/brilliantbasicsconsulting.co.uk\/wp-content\/uploads\/2022\/06\/icon_sales_distribution.png\" width=\"75\" height=\"48\" alt=\"Verkauf und Vertrieb\" class=\"wp-image-950 alignnone size-full\"><\/h1>\n<h1 style=\"text-align: center;\">Vertrieb<\/h1>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/brilliantbasicsconsulting.co.uk\/wp-content\/uploads\/2022\/06\/arrow_down_.png\" width=\"26\" height=\"16\" alt=\"\" class=\"wp-image-732 alignnone size-full\"><\/p>\n<p style=\"text-align: center;\"><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_d4_element et_pb_column_3_5 et_pb_column et_pb_column_15  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_10  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><p>Eine der wichtigsten Ver\u00e4nderungen im OTC-Marketing der letzten Jahre ist die Art und Weise, wie die Verbraucher ihre Arzneimittel kaufen. Wir haben Erfahrung im E-Commerce, auch f\u00fcr P-Arzneimittel, und verwalten Online-H\u00e4ndler wie Amazon f\u00fcr Produkte der General Sales List (GSL) und Kosmetika.<\/p>\n<p>Gro\u00dfh\u00e4ndler und Einzelh\u00e4ndler sind jedoch nach wie vor ein sehr wichtiger Teil der Lieferkette f\u00fcr rezeptfreie Arzneimittel, Medizinprodukte und Kosmetika. Sie werden feststellen, dass wir sachkundig, handlungsorientiert und gut vernetzt mit den richtigen K\u00e4ufern, Distributoren und Einzelh\u00e4ndlern sind, was sich positiv auf die Verf\u00fcgbarkeit Ihrer Produkte und Ihre Verkaufsergebnisse auswirken wird.<\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_row et_pb_row_10  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_16  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_divider et_pb_divider_3 et_pb_space\"><div class=\"et_pb_divider_internal\"><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_row et_pb_row_11  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_2_5 et_pb_column et_pb_column_17  et_pb_css_mix_blend_mode et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_11  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h1 style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/brilliantbasicsconsulting.co.uk\/wp-content\/uploads\/2022\/06\/icon_communications_planning.png\" width=\"66\" height=\"71\" alt=\"Planung der Kommunikation\" class=\"wp-image-954 alignnone size-full\"><\/h1>\n<h1 style=\"text-align: center;\">Planung der Kommunikation<\/h1>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/brilliantbasicsconsulting.co.uk\/wp-content\/uploads\/2022\/06\/arrow_down_.png\" width=\"26\" height=\"16\" alt=\"\" class=\"wp-image-732 alignnone size-full\"><\/p>\n<p style=\"text-align: center;\"><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_d4_element et_pb_column_3_5 et_pb_column et_pb_column_18  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_12  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><p>Jede Marke braucht einen Kommunikationsplan. Wir arbeiten mit Medienexperten zusammen, um einen Medienplan zu erstellen, der festlegt, welche Medienkan\u00e4le die Marke nutzen sollte, um ihre Zielgruppen zu erreichen (TV, Online-Video, Programmatic, soziale Kan\u00e4le, Radio, Kino oder Print). Dann arbeiten wir mit Kreativagenturen zusammen, um die f\u00fcr diese Kan\u00e4le erforderlichen Assets und Anzeigen zu planen.  <\/p>\n<p>Ein gro\u00dfer Teil des Budgets f\u00fcr ein OTC- oder K\u00f6rperpflegeprodukt wird f\u00fcr die Ansprache des Verbrauchers an verschiedenen Punkten des Kaufprozesses ausgegeben, um ihn vom Bewusstsein \u00fcber das Interesse bis hin zur \u00dcberlegung und schlie\u00dflich zur Umwandlung (Kauf) zu bewegen. Der Verbraucher ist jedoch nicht immer unsere Zielgruppe. Es ist wichtig, einen Teil des Budgets f\u00fcr die Medien und die kreative Entwicklung f\u00fcr die Zielgruppe der medizinischen Fachkr\u00e4fte zu verwenden, die Ihr Produkt den Verbrauchern empfehlen und verkaufen. Dabei kann es sich um Apotheker, Gesundheitsberater, Hebammen, Krankenschwestern oder Haus\u00e4rzte handeln. Ein zentraler Bestandteil unserer Dienstleistung an diesem Punkt des Planungsprozesses ist es, sicherzustellen, dass die Marke das Wissen und Vertrauen der Fachleute aufbauen kann und zu ihrer ersten Empfehlung wird.<\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_row et_pb_row_12  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_19  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_divider et_pb_divider_4 et_pb_space\"><div class=\"et_pb_divider_internal\"><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_row et_pb_row_13  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_2_5 et_pb_column et_pb_column_20  et_pb_css_mix_blend_mode et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_13  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h1 style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/brilliantbasicsconsulting.co.uk\/wp-content\/uploads\/2022\/06\/icon_negotiation_budget.png\" width=\"71\" height=\"71\" alt=\"Verhandlung und Budget\" class=\"wp-image-955 alignnone size-full\"><\/h1>\n<h1 style=\"text-align: center;\">Verhandlung &amp; Budgetplanung<\/h1>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/brilliantbasicsconsulting.co.uk\/wp-content\/uploads\/2022\/06\/arrow_down_.png\" width=\"26\" height=\"16\" alt=\"\" class=\"wp-image-732 alignnone size-full\"><\/p>\n<p style=\"text-align: center;\"><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_d4_element et_pb_column_3_5 et_pb_column et_pb_column_21  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_14  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><p>Margen, Cashflow und Gewinn sind entscheidende Erfolgsfaktoren f\u00fcr jedes Produkt. Bei unseren Verhandlungen mit Einzelh\u00e4ndlern, Distributoren und Dienstleistern achten wir auf jedes Element. Unser Ziel ist es immer, sicherzustellen, dass die Produkte im Einzel- und Gro\u00dfhandel zu fairen Margen gelistet werden und dass Investitionen in markenbildende Werbema\u00dfnahmen oder Kommunikationsprogramme zu gewinnbringenden Verk\u00e4ufen f\u00fchren.<\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_row et_pb_row_14  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_22  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_divider et_pb_divider_5 et_pb_space\"><div class=\"et_pb_divider_internal\"><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_row et_pb_row_15  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_2_5 et_pb_column et_pb_column_23  et_pb_css_mix_blend_mode et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_15  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h1 style=\"text-align: left;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/brilliantbasicsconsulting.co.uk\/wp-content\/uploads\/2022\/06\/icon_project_agency_mngmt.png\" width=\"71\" height=\"51\" alt=\"Projekt- und Agenturmanagement\" class=\"wp-image-952 alignnone size-full\" style=\"display: block; margin-left: auto; margin-right: auto;\"><\/h1>\n<h1 style=\"text-align: center;\">Management von Projekt- und Agenturteams<\/h1>\n<p style=\"text-align: center;\"><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_d4_element et_pb_column_3_5 et_pb_column et_pb_column_24  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_16  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><p>Projekt- und Agenturmanagement sind wesentliche F\u00e4higkeiten f\u00fcr einen OTC-Markenmanager. Nachdem im Rahmen des Strategie- und Markenplanungsprozesses die Richtung festgelegt wurde, ist es wichtig, die Aktivit\u00e4ten und Mitarbeiter sorgf\u00e4ltig zu steuern, um die Vision zu verwirklichen. In Zusammenarbeit mit Ihnen und anderen funktions\u00fcbergreifenden Teammitgliedern erstellen wir einen Projektplan mit klaren Zeitvorgaben und Leistungen, um die Sichtbarkeit aller Elemente des Projekts zu gew\u00e4hrleisten.<\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_section et_pb_section_3  et_pb_css_mix_blend_mode et_section_regular et_block_section\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_d4_element et_pb_row et_pb_row_16  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_25  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_17  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2>Projekt- und Teamleitung<\/h2>\n<p>Die Einf\u00fchrung oder Umstellung eines Arzneimittels erfordert eine sorgf\u00e4ltige Planung und ein detailliertes Projektmanagement. Es gibt immer zahlreiche Arbeitsabl\u00e4ufe, funktions\u00fcbergreifende Kollegen und Fristen zu verwalten, eine gro\u00dfe Anzahl von Agenturen zu koordinieren und mehr als ein paar Management-Stakeholder, die zu den wichtigsten Zeitpunkten des Projektlebenszyklus umfassend informiert werden m\u00fcssen. Ein effektives Team braucht eine hervorragende Koordination, ein sorgf\u00e4ltiges Projektmanagement sowie eine detaillierte Budgetplanung und Zeitkontrolle - F\u00e4higkeiten, die den Kern der Dienstleistungen von Brilliant Basics ausmachen.<\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_row et_pb_row_17  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_26  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_18  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2>Krisenmanagement<\/h2>\n<p>Im Laufe der Jahre wurden wir in mehrere Unternehmen eingeladen, um ihnen bei der Bew\u00e4ltigung einer Krise oder beim Wiederaufbau eines Unternehmens nach einem schweren finanziellen Schock zu helfen. Dazu geh\u00f6rte auch die Wiederbelebung mehrerer Produktreihen, die von ihren urspr\u00fcnglichen Eigent\u00fcmern als nicht mehr zu retten galten. Durch eine sorgf\u00e4ltige Markenplanung und eine sehr strenge Investitionskontrolle konnten sie sich wieder zu erfolgreichen, rentablen und dynamischen Marken auf dem Markt entwickeln. <\/p>\n<p>Unsere Methodik in solchen Situationen ist einfach. Es wird eine Strategie entwickelt, um die Ziele der Organisation zu erreichen. Die Aktivit\u00e4ten werden auf ein Minimum reduziert, die Investitionen in jede Aktivit\u00e4t werden \u00fcberpr\u00fcft und der Plan wird im Detail \u00fcberwacht. Sobald das Unternehmen finanziell stabil ist, k\u00f6nnen Investitionen geplant und aktiviert werden, um es voranzubringen. Diese strenge Kontrolle hat es vielen Marken erm\u00f6glicht, unter unserem wachsamen Auge wieder aufleben zu k\u00f6nnen.<\/p>\n<p>\"<em>Pennys Budgetkontrolle und die Leitung der Marketingabteilung erm\u00f6glichten es dem Unternehmen, im ersten Jahr nach seiner Rettung vor der Verwaltung einen kleinen, aber bedeutenden Gewinn<\/em> zu erzielen. CEO<\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_section et_pb_section_5 et_pb_with_background  et_pb_css_mix_blend_mode et_section_regular et_block_section\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_d4_element et_pb_row et_pb_row_18 et_pb_equal_columns et_pb_gutters1  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_1_2 et_pb_column et_pb_column_27  et_pb_css_mix_blend_mode et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_image et_pb_image_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<span class=\"et_pb_image_wrap \"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" src=\"https:\/\/brilliantbasicsconsulting.co.uk\/wp-content\/uploads\/2022\/06\/product-developer-factory-office.jpg\" alt=\"Managementteam im Werksb\u00fcro\" title=\"Produktentwickler Werksb\u00fcro\" srcset=\"https:\/\/brilliantbasicsconsulting.co.uk\/wp-content\/uploads\/2022\/06\/product-developer-factory-office.jpg 900w, https:\/\/brilliantbasicsconsulting.co.uk\/wp-content\/uploads\/2022\/06\/product-developer-factory-office-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 900px, 100vw\" class=\"wp-image-1067\" \/><\/span>\n\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_d4_element et_pb_column_1_2 et_pb_column et_pb_column_28  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_divider_6 et_pb_space et_pb_divider_hidden\"><div class=\"et_pb_divider_internal\"><\/div><\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_19  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2>Neuanfang oder Aufstockung?<\/h2>\n<p>Nehmen Sie Kontakt mit unserem Expertenteam auf.<\/p><\/div>\n\t\t\t<\/div><div class=\"et_pb_button_module_wrapper et_pb_button_1_wrapper et_pb_button_alignment_left et_pb_module  dbdb-icon-on-right dbdb-icon-on-hover dbdb-has-custom-padding\">\n\t\t\t\t<a class=\"et_pb_button et_d4_element et_pb_button_1 et_pb_bg_layout_light et_block_module\" href=\"https:\/\/brilliantbasicsconsulting.co.uk\/de\/?page_id=1425\" data-icon=\"E\">Kontakt aufnehmen<\/a>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_section et_pb_section_7  et_pb_css_mix_blend_mode et_section_regular et_block_section\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_d4_element et_pb_row et_pb_row_19  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_29  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_20  et_pb_text_align_center et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2>Hervorragende Marken, denen wir geholfen haben<\/h2><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_row et_pb_row_20  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_30  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element dica_divi_carousel dica_divi_carousel_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"dica-container  overlay-image desktop_middle-inside tablet_middle-inside mobile_middle-inside\" data-props='{\"desktop\":\"6\",\"tablet\":\"3\",\"mobile\":\"1\",\"speed\":\"500\",\"arrow\":\"off\",\"dots\":\"off\",\"autoplay\":\"on\",\"autoSpeed\":\"1000\",\"loop\":\"on\",\"item_spacing\":\"30\",\"center_mode\":\"off\",\"slider_effec\":\"1\",\"cover_rotate\":\"50\",\"pause_onhover\":\"off\",\"multislide\":\"off\",\"cfshadow\":\"on\",\"order\":\"0\",\"lazyload\":\"on\",\"lazybefore\":\"off\",\"scroller_effect\":\"on\",\"autowidth\":\"off\",\"item_spacing_tablet\":\"30\",\"item_spacing_phone\":\"30\",\"scroller_speed\":\"4000\",\"hashNavigation\":\"off\",\"simulatetouch\":\"off\",\"allowtouchmove\":\"off\"}'>\r\n\t\t\t\t\t\t\t \t<div class=\"swiper-container\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-wrapper\"><div class=\"et_pb_module et_d4_element dica_divi_carouselitem dica_divi_carouselitem_0  et_pb_css_mix_blend_mode\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"dica-item image_top swiper-lazy loading\"   data-hash=\"dica_divi_carouselitem_0\">\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t<div class=\"dica-item-content\">   <div class=\"content\"><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/brilliantbasicsconsulting.co.uk\/wp-content\/uploads\/2021\/09\/logo_drapolene.jpg\" width=\"211\" height=\"140\" alt=\"\" class=\"wp-image-159 alignnone size-full\" style=\"display: block; margin-left: auto; margin-right: auto;\"><\/p>\n<p><\/div>     <\/div>\r\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element dica_divi_carouselitem dica_divi_carouselitem_1  et_pb_css_mix_blend_mode\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"dica-item image_top swiper-lazy loading\"   data-hash=\"dica_divi_carouselitem_1\">\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t<div class=\"dica-item-content\">   <div class=\"content\"><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/brilliantbasicsconsulting.co.uk\/wp-content\/uploads\/2022\/06\/client_Boehringer.jpg\" width=\"211\" height=\"141\" alt=\"\" class=\"wp-image-1100 alignnone size-full\" style=\"display: block; margin-left: auto; margin-right: auto;\"><\/p>\n<p><\/div>     <\/div>\r\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element dica_divi_carouselitem dica_divi_carouselitem_2  et_pb_css_mix_blend_mode\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"dica-item image_top swiper-lazy loading\"   data-hash=\"dica_divi_carouselitem_2\">\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t<div class=\"dica-item-content\">   <div class=\"content\"><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/brilliantbasicsconsulting.co.uk\/wp-content\/uploads\/2021\/09\/logo_drdunner.jpg\" width=\"211\" height=\"141\" alt=\"\" class=\"wp-image-160 alignnone size-full\" style=\"display: block; margin-left: auto; margin-right: auto;\"><\/p>\n<p><\/div>     <\/div>\r\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element dica_divi_carouselitem dica_divi_carouselitem_3  et_pb_css_mix_blend_mode\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"dica-item image_top swiper-lazy loading\"   data-hash=\"dica_divi_carouselitem_3\">\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t<div class=\"dica-item-content\">   <div class=\"content\"><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/brilliantbasicsconsulting.co.uk\/wp-content\/uploads\/2022\/06\/client_ellaone.jpg\" width=\"211\" height=\"140\" alt=\"Ella Eins\" class=\"wp-image-1102 alignnone size-full\" style=\"display: block; margin-left: auto; margin-right: auto;\"><\/p>\n<p><\/div>     <\/div>\r\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element dica_divi_carouselitem dica_divi_carouselitem_4  et_pb_css_mix_blend_mode\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"dica-item image_top swiper-lazy loading\"   data-hash=\"dica_divi_carouselitem_4\">\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t<div class=\"dica-item-content\">   <div class=\"content\"><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/brilliantbasicsconsulting.co.uk\/wp-content\/uploads\/2022\/06\/client_Hana.jpg\" width=\"211\" height=\"141\" alt=\"Hana\" class=\"wp-image-1104 alignnone size-full\" style=\"display: block; margin-left: auto; margin-right: auto;\"><\/p>\n<p><\/div>     <\/div>\r\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element dica_divi_carouselitem dica_divi_carouselitem_5  et_pb_css_mix_blend_mode\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"dica-item image_top swiper-lazy loading\"   data-hash=\"dica_divi_carouselitem_5\">\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t<div class=\"dica-item-content\">   <div class=\"content\"><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/brilliantbasicsconsulting.co.uk\/wp-content\/uploads\/2022\/06\/client_freshu.jpg\" width=\"211\" height=\"141\" alt=\"Freshu\" class=\"wp-image-1105 alignnone size-full\" style=\"display: block; margin-left: auto; margin-right: auto;\"><\/p>\n<p><\/div>     <\/div>\r\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element dica_divi_carouselitem dica_divi_carouselitem_6  et_pb_css_mix_blend_mode\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"dica-item image_top swiper-lazy loading\"   data-hash=\"dica_divi_carouselitem_6\">\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t<div class=\"dica-item-content\">   <div class=\"content\"><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/brilliantbasicsconsulting.co.uk\/wp-content\/uploads\/2022\/06\/client_lipmate.jpg\" width=\"211\" height=\"140\" alt=\"Lipmate\" class=\"wp-image-1107 alignnone size-full\" style=\"display: block; margin-left: auto; margin-right: auto;\"><\/p>\n<p><\/div>     <\/div>\r\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element dica_divi_carouselitem dica_divi_carouselitem_7  et_pb_css_mix_blend_mode\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"dica-item image_top swiper-lazy loading\"   data-hash=\"dica_divi_carouselitem_7\">\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t<div class=\"dica-item-content\">   <div class=\"content\"><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/brilliantbasicsconsulting.co.uk\/wp-content\/uploads\/2022\/06\/logo_relaxit.jpg\" width=\"211\" height=\"141\" alt=\"Relaxit\" class=\"wp-image-1142 alignnone size-full\" style=\"float: right;\"><\/p>\n<p><\/div>     <\/div>\r\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element dica_divi_carouselitem dica_divi_carouselitem_8  et_pb_css_mix_blend_mode\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"dica-item image_top swiper-lazy loading\"   data-hash=\"dica_divi_carouselitem_8\">\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t<div class=\"dica-item-content\">   <div class=\"content\"><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/brilliantbasicsconsulting.co.uk\/wp-content\/uploads\/2022\/06\/logo_Supra_Enterprises.jpg\" width=\"211\" height=\"141\" alt=\"Supra Unternehmen\" class=\"wp-image-1144 alignnone size-full\" style=\"display: block; margin-left: auto; margin-right: auto;\"><\/p>\n<p><\/div>     <\/div>\r\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\t\r\n\t\t\t\t\t\t\t\t<\/div>\t\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":1373,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-1480","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>OTC-Markenstrategie | Over the Counter Markenstrategie<\/title>\n<meta name=\"description\" content=\"OTC-Markenstrategie | Leitung von rezeptfreien 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