{"id":1510,"date":"2022-06-06T11:44:19","date_gmt":"2022-06-06T11:44:19","guid":{"rendered":"https:\/\/brilliantbasicsconsulting.co.uk\/developpement-de-la-strategie\/"},"modified":"2022-09-13T10:06:50","modified_gmt":"2022-09-13T10:06:50","slug":"developpement-de-la-strategie","status":"publish","type":"page","link":"https:\/\/brilliantbasicsconsulting.co.uk\/fr\/developpement-de-la-strategie\/","title":{"rendered":"D\u00e9veloppement de la strat\u00e9gie"},"content":{"rendered":"<p><div class=\"et_d4_element et_pb_section et_pb_section_0 et_pb_with_background  et_pb_css_mix_blend_mode et_section_regular et_block_section\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_d4_element et_pb_row et_pb_row_0  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_2_3 et_pb_column et_pb_column_0  et_pb_css_mix_blend_mode et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_0 et_animated  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2>D\u00e9veloppement de la strat\u00e9gie de la marque OTC<\/h2><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_d4_element et_pb_column_1_3 et_pb_column et_pb_column_1  et_pb_css_mix_blend_mode et-last-child et_block_column et_pb_column_empty\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_section et_pb_section_1  et_pb_css_mix_blend_mode et_section_regular et_block_section\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_d4_element et_pb_row et_pb_row_1  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_2_3 et_pb_column et_pb_column_2  et_pb_css_mix_blend_mode et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_1  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2>La strat\u00e9gie donne la direction \u00e0 suivre pour une entreprise. Elle fournit les principes et la feuille de route pour atteindre les objectifs de votre marque, \u00e0 partir desquels nous d\u00e9veloppons le plan de marque. <\/h2><\/div>\n\t\t\t<\/div><div class=\"et_pb_button_module_wrapper et_pb_button_0_wrapper et_pb_button_alignment_left et_pb_module  dbdb-icon-on-right dbdb-icon-on-hover dbdb-has-custom-padding\">\n\t\t\t\t<a class=\"et_pb_button et_d4_element et_pb_button_0 et_pb_bg_layout_light et_block_module\" href=\"https:\/\/brilliantbasicsconsulting.co.uk\/fr\/?page_id=1382\" data-icon=\"E\">Prenez contact avec nous<\/a>\n\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_d4_element et_pb_column_1_3 et_pb_column et_pb_column_3  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_blurb et_pb_blurb_0  et_pb_text_align_left  et_pb_blurb_position_left et_block_module et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_blurb_content\">\n\t\t\t\t\t<div class=\"et_pb_main_blurb_image et_pb_css_mix_blend_mode\"><a href=\"#\"><span class=\"et_pb_image_wrap\"><span class=\"et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone et-pb-icon\">R<\/span><\/span><\/a><\/div>\n\t\t\t\t\t<div class=\"et_pb_blurb_container\">\n\t\t\t\t\t\t<h4 class=\"et_pb_module_header\"><a href=\"#\">D\u00e9veloppement de la strat\u00e9gie<\/a><\/h4>\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_blurb et_pb_blurb_1 et_clickable  et_pb_text_align_left  et_pb_blurb_position_left et_block_module et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_blurb_content\">\n\t\t\t\t\t<div class=\"et_pb_main_blurb_image et_pb_css_mix_blend_mode\"><a href=\"https:\/\/brilliantbasicsconsulting.co.uk\/fr\/?page_id=1403\"><span class=\"et_pb_image_wrap\"><span class=\"et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone et-pb-icon\">R<\/span><\/span><\/a><\/div>\n\t\t\t\t\t<div class=\"et_pb_blurb_container\">\n\t\t\t\t\t\t<h4 class=\"et_pb_module_header\"><a href=\"https:\/\/brilliantbasicsconsulting.co.uk\/fr\/?page_id=1403\">Gestion de la marque<\/a><\/h4>\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_blurb et_pb_blurb_2 et_clickable  et_pb_text_align_left  et_pb_blurb_position_left et_block_module et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_blurb_content\">\n\t\t\t\t\t<div class=\"et_pb_main_blurb_image et_pb_css_mix_blend_mode\"><a href=\"https:\/\/brilliantbasicsconsulting.co.uk\/fr\/?page_id=1507\"><span class=\"et_pb_image_wrap\"><span class=\"et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone et-pb-icon\">R<\/span><\/span><\/a><\/div>\n\t\t\t\t\t<div class=\"et_pb_blurb_container\">\n\t\t\t\t\t\t<h4 class=\"et_pb_module_header\"><a href=\"https:\/\/brilliantbasicsconsulting.co.uk\/fr\/?page_id=1507\">Soutien aux entreprises<\/a><\/h4>\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_row et_pb_row_2  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_4  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_2  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><p>En tant qu'\u00e9quipe de marketing et de vente, en utilisant la recherche comme base de notre mod\u00e9lisation de la strat\u00e9gie de marque OTC centr\u00e9e sur le client, nous travaillerons avec vous pour d\u00e9velopper une strat\u00e9gie sur mesure. Nous vous aiderons \u00e0 d\u00e9terminer les besoins de vos marques en mati\u00e8re de soutien r\u00e9glementaire, nous vous conseillerons sur les meilleures voies d'acc\u00e8s au march\u00e9 et nous vous aiderons \u00e0 n\u00e9gocier des accords avec les distributeurs, les d\u00e9taillants et les fournisseurs. Tout cela pour permettre au consommateur d'acheter vos produits de la mani\u00e8re dont il le souhaite. Ces plans comprendront l'orientation et les budgets des plans de communication ainsi que les livraisons, les d\u00e9lais et les budgets.<\/p>\n<p>Une fois l'orientation strat\u00e9gique en place, les strat\u00e9gies de marque peuvent \u00eatre \u00e9labor\u00e9es. Nous prendrons en compte tous les aspects du marketing mix pour garantir une approche \u00e0 360\u00b0. Le cas \u00e9ch\u00e9ant, nous vous conseillerons sur l'image de marque, la taille des paquets, l'emballage, la fabrication, la tarification, les strat\u00e9gies des d\u00e9taillants, le commerce \u00e9lectronique ou la vente en ligne, ainsi que les promotions en magasin, le choix des agences et, bien s\u00fbr, le plan de communication. Notre \u00e9quipe de <a href=\"https:\/\/brilliantbasicsconsulting.co.uk\/fr\/?page_id=1403\">gestion de la marque<\/a> active ensuite la strat\u00e9gie en d\u00e9veloppant le plan de la marque.<\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_section et_pb_section_2 et_pb_with_background  et_pb_css_mix_blend_mode et_section_regular et_block_section\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_d4_element et_pb_row et_pb_row_3  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_2_5 et_pb_column et_pb_column_5  et_pb_css_mix_blend_mode et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_3  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h1 style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/brilliantbasicsconsulting.co.uk\/wp-content\/uploads\/2022\/06\/icon_brand_strategy.png\" width=\"50\" height=\"71\" alt=\"Strat\u00e9gie de marque\" class=\"wp-image-947 alignnone size-full\"><\/h1>\n<h1 style=\"text-align: center;\">Strat\u00e9gie de marque<\/h1>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/brilliantbasicsconsulting.co.uk\/wp-content\/uploads\/2022\/06\/arrow_down_.png\" width=\"26\" height=\"16\" alt=\"\" class=\"wp-image-732 alignnone size-full\"><\/p>\n<p style=\"text-align: center;\"><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_d4_element et_pb_column_3_5 et_pb_column et_pb_column_6  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_4  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><p>Une fois l'orientation strat\u00e9gique en place, les strat\u00e9gies de marque peuvent \u00eatre \u00e9labor\u00e9es. Nous prendrons en compte tous les aspects du marketing mix pour garantir une approche \u00e0 360\u00b0. Le cas \u00e9ch\u00e9ant, nous vous conseillerons sur l'image de marque, la taille des emballages, le conditionnement, la fabrication, la tarification, les strat\u00e9gies des d\u00e9taillants, le commerce \u00e9lectronique ou la vente en ligne, ainsi que les promotions en magasin et, bien s\u00fbr, le plan de communication.<\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_row et_pb_row_4  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_7  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_divider et_pb_divider_0 et_pb_space\"><div class=\"et_pb_divider_internal\"><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_row et_pb_row_5  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_2_5 et_pb_column et_pb_column_8  et_pb_css_mix_blend_mode et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_5  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h1 style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/brilliantbasicsconsulting.co.uk\/wp-content\/uploads\/2022\/06\/icon_regulatory_strategy.png\" width=\"75\" height=\"71\" alt=\"Strat\u00e9gie r\u00e9glementaire\" class=\"wp-image-948 alignnone size-full\"><\/h1>\n<h1 style=\"text-align: center;\">Strat\u00e9gie r\u00e9glementaire<\/h1>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/brilliantbasicsconsulting.co.uk\/wp-content\/uploads\/2022\/06\/arrow_down_.png\" width=\"26\" height=\"16\" alt=\"\" class=\"wp-image-732 alignnone size-full\"><\/p>\n<p style=\"text-align: center;\"><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_d4_element et_pb_column_3_5 et_pb_column et_pb_column_9  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_6  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><p>Pour de nombreux produits entrant sur le march\u00e9 britannique, le soutien strat\u00e9gique r\u00e9glementaire auquel nous pouvons vous aider \u00e0 acc\u00e9der est inestimable. Le march\u00e9 britannique des soins de sant\u00e9 est \u00e9troitement r\u00e9glement\u00e9 par l'autorit\u00e9 de r\u00e9glementation des m\u00e9dicaments et des soins de sant\u00e9 (MHRA). Il est donc imp\u00e9ratif de disposer de conseils r\u00e9glementaires de qualit\u00e9 afin de s'assurer que les produits sont pr\u00e9sent\u00e9s l\u00e9galement sur le march\u00e9.<\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_row et_pb_row_6  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_10  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_divider et_pb_divider_1 et_pb_space\"><div class=\"et_pb_divider_internal\"><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_row et_pb_row_7  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_2_5 et_pb_column et_pb_column_11  et_pb_css_mix_blend_mode et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_7  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h1 style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/brilliantbasicsconsulting.co.uk\/wp-content\/uploads\/2022\/06\/icon_research.png\" width=\"71\" height=\"61\" alt=\"Recherche\" class=\"wp-image-949 alignnone size-full\"><\/h1>\n<h1 style=\"text-align: center;\">Recherche<\/h1>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/brilliantbasicsconsulting.co.uk\/wp-content\/uploads\/2022\/06\/arrow_down_.png\" width=\"26\" height=\"16\" alt=\"\" class=\"wp-image-732 alignnone size-full\"><\/p>\n<p style=\"text-align: center;\"><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_d4_element et_pb_column_3_5 et_pb_column et_pb_column_12  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_8  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><p>Nous sommes fiers d'adopter une approche de la gestion de la marque centr\u00e9e sur le client. La recherche fournit donc les informations dont nous avons besoin pour \u00e9laborer nos plans de marque autour des besoins identifi\u00e9s des consommateurs. Nous pouvons vous aider \u00e0 structurer un programme de recherche, puis \u00e0 exploiter les r\u00e9sultats dans le cadre du plan de marque et de communication en cours.<\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_row et_pb_row_8  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_13  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_divider et_pb_divider_2 et_pb_space\"><div class=\"et_pb_divider_internal\"><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_row et_pb_row_9  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_2_5 et_pb_column et_pb_column_14  et_pb_css_mix_blend_mode et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_9  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h1 style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/brilliantbasicsconsulting.co.uk\/wp-content\/uploads\/2022\/06\/icon_sales_distribution.png\" width=\"75\" height=\"48\" alt=\"Vente et distribution\" class=\"wp-image-950 alignnone size-full\"><\/h1>\n<h1 style=\"text-align: center;\">Distribution des ventes<\/h1>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/brilliantbasicsconsulting.co.uk\/wp-content\/uploads\/2022\/06\/arrow_down_.png\" width=\"26\" height=\"16\" alt=\"\" class=\"wp-image-732 alignnone size-full\"><\/p>\n<p style=\"text-align: center;\"><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_d4_element et_pb_column_3_5 et_pb_column et_pb_column_15  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_10  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><p>L'un des principaux changements intervenus dans la commercialisation des m\u00e9dicaments en vente libre ces derni\u00e8res ann\u00e9es a \u00e9t\u00e9 la mani\u00e8re dont les consommateurs ach\u00e8tent leurs m\u00e9dicaments. Nous avons une expertise dans le commerce \u00e9lectronique, m\u00eame pour les m\u00e9dicaments P, ainsi que dans la gestion des d\u00e9taillants en ligne, notamment Amazon pour les produits de la liste g\u00e9n\u00e9rale des ventes (LGV) et les cosm\u00e9tiques.<\/p>\n<p>Cependant, les grossistes et les d\u00e9taillants de rue constituent toujours une partie tr\u00e8s importante de la cha\u00eene d'approvisionnement des produits pharmaceutiques, des dispositifs m\u00e9dicaux et des cosm\u00e9tiques en vente libre. Vous nous trouverez bien inform\u00e9s, orient\u00e9s vers l'action et bien reli\u00e9s aux bons acheteurs, distributeurs et d\u00e9taillants qui feront une diff\u00e9rence dans la disponibilit\u00e9 de votre produit et dans vos r\u00e9sultats de vente.<\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_row et_pb_row_10  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_16  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_divider et_pb_divider_3 et_pb_space\"><div class=\"et_pb_divider_internal\"><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_row et_pb_row_11  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_2_5 et_pb_column et_pb_column_17  et_pb_css_mix_blend_mode et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_11  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h1 style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/brilliantbasicsconsulting.co.uk\/wp-content\/uploads\/2022\/06\/icon_communications_planning.png\" width=\"66\" height=\"71\" alt=\"Planification des communications\" class=\"wp-image-954 alignnone size-full\"><\/h1>\n<h1 style=\"text-align: center;\">Planification des communications<\/h1>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/brilliantbasicsconsulting.co.uk\/wp-content\/uploads\/2022\/06\/arrow_down_.png\" width=\"26\" height=\"16\" alt=\"\" class=\"wp-image-732 alignnone size-full\"><\/p>\n<p style=\"text-align: center;\"><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_d4_element et_pb_column_3_5 et_pb_column et_pb_column_18  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_12  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><p>Toute marque a besoin d'un plan de communication. Nous travaillerons avec des professionnels des m\u00e9dias pour \u00e9laborer un plan m\u00e9dia afin de d\u00e9terminer quels canaux m\u00e9dias la marque doit utiliser pour atteindre ses cibles de consommateurs (t\u00e9l\u00e9vision, vid\u00e9o en ligne, programmatique, canaux sociaux, radio, cin\u00e9ma ou presse \u00e9crite). Ensuite, nous travaillerons avec des agences de cr\u00e9ation pour planifier les actifs et les publicit\u00e9s n\u00e9cessaires \u00e0 la diffusion sur ces canaux.  <\/p>\n<p>Une grande partie du budget d'un produit OTC ou d'un produit de soins personnels sera d\u00e9pens\u00e9e pour cibler le consommateur \u00e0 diff\u00e9rents moments du parcours d'achat, en le faisant descendre dans l'entonnoir, de la sensibilisation \u00e0 l'int\u00e9r\u00eat, en passant par la consid\u00e9ration et finalement la conversion (achat). Toutefois, le consommateur n'est pas toujours notre public cible. Il est important d'allouer une partie du budget m\u00e9dia et du budget de d\u00e9veloppement cr\u00e9atif pour cibler les professionnels de la sant\u00e9 qui recommandent et vendent votre produit aux consommateurs. Il peut s'agir de pharmaciens, de visiteurs de sant\u00e9, de sages-femmes, d'infirmi\u00e8res ou de m\u00e9decins g\u00e9n\u00e9ralistes. Une partie essentielle de notre service \u00e0 ce stade du processus de planification est de veiller \u00e0 ce que la marque puisse renforcer les connaissances et la confiance des professionnels et faire en sorte qu'ils la recommandent en premier lieu.<\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_row et_pb_row_12  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_19  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_divider et_pb_divider_4 et_pb_space\"><div class=\"et_pb_divider_internal\"><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_row et_pb_row_13  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_2_5 et_pb_column et_pb_column_20  et_pb_css_mix_blend_mode et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_13  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h1 style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/brilliantbasicsconsulting.co.uk\/wp-content\/uploads\/2022\/06\/icon_negotiation_budget.png\" width=\"71\" height=\"71\" alt=\"N\u00e9gociation et budget\" class=\"wp-image-955 alignnone size-full\"><\/h1>\n<h1 style=\"text-align: center;\">N\u00e9gociation et planification budg\u00e9taire<\/h1>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/brilliantbasicsconsulting.co.uk\/wp-content\/uploads\/2022\/06\/arrow_down_.png\" width=\"26\" height=\"16\" alt=\"\" class=\"wp-image-732 alignnone size-full\"><\/p>\n<p style=\"text-align: center;\"><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_d4_element et_pb_column_3_5 et_pb_column et_pb_column_21  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_14  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><p>Les marges, les flux de tr\u00e9sorerie et les b\u00e9n\u00e9fices sont des facteurs de r\u00e9ussite essentiels pour tout produit. Nous sommes tr\u00e8s attentifs \u00e0 chaque \u00e9l\u00e9ment de nos n\u00e9gociations avec les d\u00e9taillants, les distributeurs et les prestataires de services. Notre objectif est toujours de faire en sorte que les produits soient r\u00e9f\u00e9renc\u00e9s chez les d\u00e9taillants et les grossistes \u00e0 des marges \u00e9quitables et que les investissements r\u00e9alis\u00e9s dans des promotions ou des programmes de communication visant \u00e0 d\u00e9velopper la marque aboutissent \u00e0 des ventes rentables.<\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_row et_pb_row_14  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_22  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_divider et_pb_divider_5 et_pb_space\"><div class=\"et_pb_divider_internal\"><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_row et_pb_row_15  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_2_5 et_pb_column et_pb_column_23  et_pb_css_mix_blend_mode et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_15  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h1 style=\"text-align: left;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/brilliantbasicsconsulting.co.uk\/wp-content\/uploads\/2022\/06\/icon_project_agency_mngmt.png\" width=\"71\" height=\"51\" alt=\"Gestion de projets et d'agences\" class=\"wp-image-952 alignnone size-full\" style=\"display: block; margin-left: auto; margin-right: auto;\"><\/h1>\n<h1 style=\"text-align: center;\">Gestion des \u00e9quipes de projet et d'agence<\/h1>\n<p style=\"text-align: center;\"><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_d4_element et_pb_column_3_5 et_pb_column et_pb_column_24  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_16  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><p>La gestion de projets et d'agences est une comp\u00e9tence essentielle pour un responsable de la marque OTC. Apr\u00e8s avoir d\u00e9fini l'orientation dans le cadre du processus de planification de la strat\u00e9gie et de la marque, il est ensuite important de g\u00e9rer soigneusement les activit\u00e9s et les personnes qui permettront de concr\u00e9tiser cette vision. En collaboration avec vous et d'autres membres de l'\u00e9quipe interfonctionnelle, nous produirons un plan de projet, avec des \u00e9ch\u00e9ances et des \u00e9l\u00e9ments livrables clairs, afin de garantir la visibilit\u00e9 de tous les \u00e9l\u00e9ments du projet.<\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_section et_pb_section_3  et_pb_css_mix_blend_mode et_section_regular et_block_section\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_d4_element et_pb_row et_pb_row_16  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_25  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_17  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2>Gestion de projets et d'\u00e9quipes<\/h2>\n<p>Le lancement ou le changement d'un m\u00e9dicament n\u00e9cessite une planification minutieuse et une gestion de projet d\u00e9taill\u00e9e. Il y aura toujours de nombreux flux de travail, des coll\u00e8gues interfonctionnels et des d\u00e9lais \u00e0 g\u00e9rer, un grand nombre d'agences \u00e0 coordonner, et plus d'un certain nombre de parties prenantes de la direction qui doivent s'assurer d'\u00eatre pleinement inform\u00e9es aux moments cl\u00e9s du cycle de vie du projet. Une \u00e9quipe efficace a besoin d'une excellente coordination, d'une gestion de projet minutieuse et d'une planification d\u00e9taill\u00e9e du budget et du temps, des comp\u00e9tences qui sont au c\u0153ur des services de Brilliant Basics.<\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_row et_pb_row_17  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_26  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_18  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2>Gestion de crise<\/h2>\n<p>Au fil des ans, nous avons \u00e9t\u00e9 invit\u00e9s dans plusieurs entreprises pour les aider \u00e0 g\u00e9rer une crise ou \u00e0 reconstruire une activit\u00e9 \u00e0 la suite d'un choc financier important. Ce travail a notamment consist\u00e9 \u00e0 faire revivre plusieurs gammes consid\u00e9r\u00e9es comme irr\u00e9cup\u00e9rables par leurs propri\u00e9taires d'origine, leur permettant, gr\u00e2ce \u00e0 une planification minutieuse de la marque et un contr\u00f4le tr\u00e8s strict des investissements, de redevenir des marques prosp\u00e8res, rentables et dynamiques sur le march\u00e9. <\/p>\n<p>Notre m\u00e9thodologie dans ces situations est simple. Une strat\u00e9gie est \u00e9labor\u00e9e pour atteindre les objectifs de l'organisation. L'activit\u00e9 est r\u00e9duite au minimum, l'investissement dans toute activit\u00e9 est examin\u00e9 minutieusement et le plan est suivi en d\u00e9tail. Une fois l'entreprise financi\u00e8rement stable, les investissements n\u00e9cessaires \u00e0 son d\u00e9veloppement peuvent \u00eatre planifi\u00e9s et mis en \u0153uvre. Ce contr\u00f4le en boucle serr\u00e9e a permis \u00e0 de nombreuses marques de rena\u00eetre sous notre \u0153il attentif.<\/p>\n<p>\"<em>Le contr\u00f4le budg\u00e9taire de Penny et la direction du d\u00e9partement marketing ont permis \u00e0 l'entreprise de r\u00e9aliser un b\u00e9n\u00e9fice modeste mais significatif au cours de sa premi\u00e8re ann\u00e9e apr\u00e8s avoir \u00e9t\u00e9 sauv\u00e9e de l'administration<\/em>. PDG<\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_section et_pb_section_5 et_pb_with_background  et_pb_css_mix_blend_mode et_section_regular et_block_section\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_d4_element et_pb_row et_pb_row_18 et_pb_equal_columns et_pb_gutters1  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_1_2 et_pb_column et_pb_column_27  et_pb_css_mix_blend_mode et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_image et_pb_image_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<span class=\"et_pb_image_wrap \"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" src=\"https:\/\/brilliantbasicsconsulting.co.uk\/wp-content\/uploads\/2022\/06\/product-developer-factory-office.jpg\" alt=\"L&#039;\u00e9quipe de direction dans le bureau de l&#039;usine\" title=\"d\u00e9veloppeur de produits bureau d&#039;usine\" srcset=\"https:\/\/brilliantbasicsconsulting.co.uk\/wp-content\/uploads\/2022\/06\/product-developer-factory-office.jpg 900w, https:\/\/brilliantbasicsconsulting.co.uk\/wp-content\/uploads\/2022\/06\/product-developer-factory-office-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 900px, 100vw\" class=\"wp-image-1067\" \/><\/span>\n\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_d4_element et_pb_column_1_2 et_pb_column et_pb_column_28  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_divider_6 et_pb_space et_pb_divider_hidden\"><div class=\"et_pb_divider_internal\"><\/div><\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_19  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2>Vous d\u00e9marrez ou vous passez \u00e0 la vitesse sup\u00e9rieure ?<\/h2>\n<p>Prenez contact avec notre \u00e9quipe d'experts.<\/p><\/div>\n\t\t\t<\/div><div class=\"et_pb_button_module_wrapper et_pb_button_1_wrapper et_pb_button_alignment_left et_pb_module  dbdb-icon-on-right dbdb-icon-on-hover dbdb-has-custom-padding\">\n\t\t\t\t<a class=\"et_pb_button et_d4_element et_pb_button_1 et_pb_bg_layout_light et_block_module\" href=\"https:\/\/brilliantbasicsconsulting.co.uk\/fr\/?page_id=1382\" data-icon=\"E\">Prenez contact avec nous<\/a>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_section et_pb_section_7  et_pb_css_mix_blend_mode et_section_regular et_block_section\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_d4_element et_pb_row et_pb_row_19  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_29  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_20  et_pb_text_align_center et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2>Des marques brillantes que nous avons aid\u00e9es<\/h2><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_row et_pb_row_20  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_30  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element dica_divi_carousel dica_divi_carousel_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"dica-container  overlay-image desktop_middle-inside tablet_middle-inside mobile_middle-inside\" data-props='{\"desktop\":\"6\",\"tablet\":\"3\",\"mobile\":\"1\",\"speed\":\"500\",\"arrow\":\"off\",\"dots\":\"off\",\"autoplay\":\"on\",\"autoSpeed\":\"1000\",\"loop\":\"on\",\"item_spacing\":\"30\",\"center_mode\":\"off\",\"slider_effec\":\"1\",\"cover_rotate\":\"50\",\"pause_onhover\":\"off\",\"multislide\":\"off\",\"cfshadow\":\"on\",\"order\":\"0\",\"lazyload\":\"on\",\"lazybefore\":\"off\",\"scroller_effect\":\"on\",\"autowidth\":\"off\",\"item_spacing_tablet\":\"30\",\"item_spacing_phone\":\"30\",\"scroller_speed\":\"4000\",\"hashNavigation\":\"off\",\"simulatetouch\":\"off\",\"allowtouchmove\":\"off\"}'>\r\n\t\t\t\t\t\t\t \t<div class=\"swiper-container\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-wrapper\"><div class=\"et_pb_module et_d4_element dica_divi_carouselitem dica_divi_carouselitem_0  et_pb_css_mix_blend_mode\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"dica-item image_top swiper-lazy loading\"   data-hash=\"dica_divi_carouselitem_0\">\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t<div class=\"dica-item-content\">   <div class=\"content\"><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/brilliantbasicsconsulting.co.uk\/wp-content\/uploads\/2021\/09\/logo_drapolene.jpg\" width=\"211\" height=\"140\" alt=\"\" class=\"wp-image-159 alignnone size-full\" style=\"display: block; margin-left: auto; margin-right: auto;\"><\/p>\n<p><\/div>     <\/div>\r\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element dica_divi_carouselitem dica_divi_carouselitem_1  et_pb_css_mix_blend_mode\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"dica-item image_top swiper-lazy loading\"   data-hash=\"dica_divi_carouselitem_1\">\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t<div class=\"dica-item-content\">   <div class=\"content\"><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/brilliantbasicsconsulting.co.uk\/wp-content\/uploads\/2022\/06\/client_Boehringer.jpg\" width=\"211\" height=\"141\" alt=\"\" class=\"wp-image-1100 alignnone size-full\" style=\"display: block; margin-left: auto; margin-right: auto;\"><\/p>\n<p><\/div>     <\/div>\r\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element dica_divi_carouselitem dica_divi_carouselitem_2  et_pb_css_mix_blend_mode\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"dica-item image_top swiper-lazy loading\"   data-hash=\"dica_divi_carouselitem_2\">\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t<div class=\"dica-item-content\">   <div class=\"content\"><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/brilliantbasicsconsulting.co.uk\/wp-content\/uploads\/2021\/09\/logo_drdunner.jpg\" width=\"211\" height=\"141\" alt=\"\" class=\"wp-image-160 alignnone size-full\" style=\"display: block; margin-left: auto; margin-right: auto;\"><\/p>\n<p><\/div>     <\/div>\r\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element dica_divi_carouselitem dica_divi_carouselitem_3  et_pb_css_mix_blend_mode\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"dica-item image_top swiper-lazy loading\"   data-hash=\"dica_divi_carouselitem_3\">\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t<div class=\"dica-item-content\">   <div class=\"content\"><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/brilliantbasicsconsulting.co.uk\/wp-content\/uploads\/2022\/06\/client_ellaone.jpg\" width=\"211\" height=\"140\" alt=\"Ella One\" class=\"wp-image-1102 alignnone size-full\" style=\"display: block; margin-left: auto; margin-right: auto;\"><\/p>\n<p><\/div>     <\/div>\r\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element dica_divi_carouselitem dica_divi_carouselitem_4  et_pb_css_mix_blend_mode\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"dica-item image_top swiper-lazy loading\"   data-hash=\"dica_divi_carouselitem_4\">\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t<div class=\"dica-item-content\">   <div class=\"content\"><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/brilliantbasicsconsulting.co.uk\/wp-content\/uploads\/2022\/06\/client_Hana.jpg\" width=\"211\" height=\"141\" alt=\"Hana\" class=\"wp-image-1104 alignnone size-full\" style=\"display: block; margin-left: auto; margin-right: auto;\"><\/p>\n<p><\/div>     <\/div>\r\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element dica_divi_carouselitem dica_divi_carouselitem_5  et_pb_css_mix_blend_mode\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"dica-item image_top swiper-lazy loading\"   data-hash=\"dica_divi_carouselitem_5\">\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t<div class=\"dica-item-content\">   <div class=\"content\"><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/brilliantbasicsconsulting.co.uk\/wp-content\/uploads\/2022\/06\/client_freshu.jpg\" width=\"211\" height=\"141\" alt=\"Freshu\" class=\"wp-image-1105 alignnone size-full\" style=\"display: block; margin-left: auto; margin-right: auto;\"><\/p>\n<p><\/div>     <\/div>\r\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element dica_divi_carouselitem dica_divi_carouselitem_6  et_pb_css_mix_blend_mode\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"dica-item image_top swiper-lazy loading\"   data-hash=\"dica_divi_carouselitem_6\">\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t<div class=\"dica-item-content\">   <div class=\"content\"><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/brilliantbasicsconsulting.co.uk\/wp-content\/uploads\/2022\/06\/client_lipmate.jpg\" width=\"211\" height=\"140\" alt=\"Lipmate\" class=\"wp-image-1107 alignnone size-full\" style=\"display: block; margin-left: auto; margin-right: auto;\"><\/p>\n<p><\/div>     <\/div>\r\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element dica_divi_carouselitem dica_divi_carouselitem_7  et_pb_css_mix_blend_mode\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"dica-item image_top swiper-lazy loading\"   data-hash=\"dica_divi_carouselitem_7\">\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t<div class=\"dica-item-content\">   <div class=\"content\"><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/brilliantbasicsconsulting.co.uk\/wp-content\/uploads\/2022\/06\/logo_relaxit.jpg\" width=\"211\" height=\"141\" alt=\"Relaxit\" class=\"wp-image-1142 alignnone size-full\" style=\"float: right;\"><\/p>\n<p><\/div>     <\/div>\r\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element dica_divi_carouselitem dica_divi_carouselitem_8  et_pb_css_mix_blend_mode\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"dica-item image_top swiper-lazy loading\"   data-hash=\"dica_divi_carouselitem_8\">\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t<div class=\"dica-item-content\">   <div class=\"content\"><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/brilliantbasicsconsulting.co.uk\/wp-content\/uploads\/2022\/06\/logo_Supra_Enterprises.jpg\" width=\"211\" height=\"141\" alt=\"Supra Enterprises\" class=\"wp-image-1144 alignnone size-full\" style=\"display: block; margin-left: auto; margin-right: auto;\"><\/p>\n<p><\/div>     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