OTC Full-Service Brand Marketing & Sales Management


Over the counter (OTC) medicines


Medical devices


Food supplements



Launching and managing your consumer healthcare brands in the UK

Our expertise is in brand marketing and sales management for Over the Counter (OTC) and healthcare products.

What makes Brilliant Basics different is our ability, not only to develop a strategic plan for your brand, but also to activate the plan and bring your brand to life, online and in store through our in-depth knowledge of the UK Consumer HealthCare (CHC) sector.

We can fit into your brand and commercial team on a contract that best fits for you including interim, maternity cover, freelance, part-time, full-time or simply as a consultant.

We do everything your in-house marketing and sales team would do and so much more!


Developing the strategic roadmap, brand plan, project timelines and budget trackers.


Daily management of all the brands activities, projects and budgets agreed in the brand plan.


Sourcing and managing external service providers and agencies so your business can do business in the UK.

Brilliant Basics services infographic

Full-Service Brand Marketing & Sales Management 

Think of us as your marketing and sales team: integrated into your organisation, delivering your business goals as a part of your internal team.

The graphic shows the menu of services that we can offer your business. Many projects need us initially to be the brand director, to create the strategy and provide marketing and commercial direction.

We can then lead the delivery as the brand and commercial team. For some clients, this relationship is further extended as we link into our network of support service providers to help the business operate in the UK. However, together we will identify which services you need from us.

What this picture cannot show, is our unique approach to managing your brand. As each product has its own unique needs, in response, we will tailor our approach to meet its marketing and commercial requirements to nurture and grow it.

Brilliant brands we have helped

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