Who we are

About Us

Full-service brand marketing & sales management for over-the-counter (OTC) medicines, medical devices, food supplements & cosmetics.

Our team

Penny Curtis

Brand and Marketing Management, OTC Pharmaceuticals and Medical Devices

Read Bio >

David Curtis - Commercial Manager

David Mitchel

Commercial Management

Read Bio >

Lyndsay Vye - Marketing

Lyndsay Vye


Read Bio >

Stephen Boyd - Investments

Stephen Boyd


Read Bio >

Mary Thomas - Digital Activation

Mary Thomas

Digital Activation

Read Bio >

Viv Bryan - Creative & Graphic Design

Viv Bryan

Creative & Graphic Design

Read Bio >

Ash Shah

Ash Shah

Amazon & Ecom Expert

Read Bio >

Matt and Laurel Jolly - Packaging & Creative Design

Matt & Laurel Jolly

Packaging & Creative Design

Read Bio >

Mission & values

Our mission is to help our clients build consumer-centric brands that thrive online and in retail.

Our values are to keep it simple, love the brand, be creative, be trustworthy, and be a friend to the environment.

“Brilliant Basics add real value to the strategic process and I would highly recommend Penny’s services. Penny is a consummate professional with significant networking skills with both colleagues and clients. Whilst working with Premiere Products Penny has managed some key commercial projects including: Freshu product development and the launch of our E-commerce website. She has a crucial ability to deliver on time and on budget.”

Peter Brown
Commercial, Innovations, International & Marketing Director.
Premier Products

“Penny has worked for Boehringer Ingelheim on a number of strategic and tactical projects across our consumer healthcare portfolio. Her thorough understanding of the healthcare environment always adds value to her work. Penny is at ease working cross-functionally with other colleagues in the BI UK brand, sales and regulatory teams to ensure that her final recommendations are actionable and in line with current guidelines. It has been a pleasure working with her as part of the team.”

Martina Gripp, Head of Marketing
Consumer Healthcare | Boehringer Ingelheim UK

Brilliant Basics and Penny Curtis have played an absolutely vital role for Dr.Dünner and our goal to establish our brand in the UK markets.

Penny has an amazing network, so we could right from the start rely on her for connecting us to the right marketing agencies, legal experts, and also basics like warehouse operators and forwarders.

Her comprehensive knowledge of the retail landscape helped us to have a clear picture of what investments were needed to be successful in the short and the long run and to avoid costly marketing mistakes.

Robert Bastong MD Dr.Dünner AG

Get in touch