What we offer
Services
Full-Service Brand & Marketing Management for Over The Counter (OTC) Medicines, Medical Devices, Food Supplements & Cosmetics.
We do everything your in-house marketing and sales team would do and more.
Brand Management
Our award-winning team offers full brand management for over the counter (OTC) medical, vitamin and food supplements, cosmetics, or personal care brands. As every brand is unique our approach is bespoke and tailored to your needs. Whether you are launching a brand, switching from Rx to OTC, managing growth, or wanting to resurrect a declining brand, no matter where the products are in their lifecycle, we have the experience and expertise to work with to develop the best plan to help you reach your goals.
Research
Data driven decision making is always our preferred way to work and we offer qualitative and quantitative sources to inform our strategy development and decision making
Distribution and Availability
Making products available and accessible to your customers is imperative; online via ecommerce or Amazon, in retail brick-and-mortar stores, in pharmacy, in grocery or via high street retailers or a combination of all of these, we build and action the approach that is most relevant. Our years of experience in the industry mean that we know the trade and retail customers very well and can tailor our approach accordingly.
B2C and B2B Communication
Our digital and traditional media credentials and experience across a range of consumer healthcare brands is underpinned by our in depth understanding of the rules and regulations that govern these categories. These will help us to plan B2C campaigns to raise brand awareness, develop interest and intent and of course convert into sales.
In this sector recommendation is key so B2B communication is a core part of our offering. This can take the form of training and advertising campaigns or trade shows to reach retail pharmacists, health store retailers, NHS nurses, midwives, health visitors and GP’s.
Switching, NPD & Product Innovation
Innovation management is a key skill within the team. If you’re switching from Rx to OTC or developing products from new ideas we can work with you to manage the regulatory, development, packaging and communications process from concept to finished product.
Our skilled team of development scientists and researchers will work with you to ensure the final product meets the needs of your target audience, using consumer testing and research where appropriate.
Product Launches
We will plan and implement your UK launch. We can help localise your packaging, including revising text to English and adapting current packs for UK specifications.
Your brands UK launch will be a bespoke focusing on the best retail and communication channels to reach your target consumer.
Support and Additional Requirements
There is so much more to OTC brand marketing than just advertising campaigns. Our years of experience in the industry means that we are well networked and can provide you with all the services and contacts that you need to market your brand and products here in the UK.
Warehousing, Storage, Logistics & E-commerce Fulfilment
In partnership with local warehouses, we will manage the storage and logistics for your products; helping your business to manage the import of goods and dealing with the VAT requirements with HMRC as well as managing the logistics to retailers, distributors and consumers here in the UK.
Regulatory
Our team of regulatory advisers can support you with OTC, medical device and cosmetic products; managing switches, local applications, variations and of course packaging updates. We can work with you and your manufacturing sites to ensure everything is in order.
Bookkeeping and VAT
We can look after all of your UK VAT and bookkeeping management needs. Our team ensure your accounts are reconciled to meet the quarterly VAT obligations and will manage your relationship with HMRC, leaving you with one less thing to worry about!
Multilingual translation
Our friendly team speaks English, French, & German.
